feat: brand identity v1.0.0 — Direction C Trusted Guide (theme v2.0.0-alpha.1)

Implements weeks 1–4 of the CMO brand identity sprint. Complete theme reskin with:

- CSS token system (brand.css) with Teal/Lime/Orange palette
- Poppins/Inter/IBM Plex Mono font loading
- Full favicon/PWA/OG asset pack
- 5-state verdict badge + card + evidence row components
- verdict_state post meta on pr_peptide CPT with meta box
- Affiliate disclosure component (3 contexts: inline, banner, footer)
- How we review peptides page template
- About & Editorial Standards page template
- Footer Our Method links + disclosure
- SVG logo support (logo-horizontal.svg inline)
- OG image fallback meta tag
- Accessibility: role=img on badges, skip-to-content link, prefers-reduced-motion support

Theme version bumped to 2.0.0-alpha.1.

assets/brand/logo-horizontal-on-teal.svg

@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
+  <rect x="8" y="8" width="80" height="80" rx="16" fill="#FFFFFF"/>
+  <text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#1B8A92" letter-spacing="1">PR</text>
+  <circle cx="82" cy="82" r="14" fill="#7FD600"/>
+  <path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+  <text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/logo-horizontal-reverse.svg

@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
+  <rect x="8" y="8" width="80" height="80" rx="16" fill="#1B8A92"/>
+  <text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
+  <circle cx="82" cy="82" r="14" fill="#7FD600"/>
+  <path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+  <text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/logo-horizontal.svg

@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
+  <rect x="8" y="8" width="80" height="80" rx="16" fill="#1B8A92"/>
+  <text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
+  <circle cx="82" cy="82" r="14" fill="#7FD600"/>
+  <path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+  <text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/logo-mark-small.svg

@@ -0,0 +1,5 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" role="img" aria-label="Peptide Repo">
+  <rect x="0" y="0" width="72" height="72" rx="14" fill="#1B8A92"/>
+  <text x="36" y="52" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="0.5">PR</text>
+  <circle cx="66" cy="66" r="13" fill="#7FD600"/>
+</svg>

assets/brand/logo-mark.svg

@@ -0,0 +1,6 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" role="img" aria-label="Peptide Repo">
+  <rect x="0" y="0" width="72" height="72" rx="14" fill="#1B8A92"/>
+  <text x="36" y="51" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="34" fill="#FFFFFF" letter-spacing="0.5">PR</text>
+  <circle cx="66" cy="66" r="13" fill="#7FD600"/>
+  <path d="M 60.5 66.5 l 3.5 3.5 l 7.5 -7.5" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+</svg>

assets/brand/logo-mono.svg

@@ -0,0 +1,8 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
+  <rect x="8" y="8" width="80" height="80" rx="16" fill="#0D0D0D"/>
+  <text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
+  <circle cx="82" cy="82" r="14" fill="#0D0D0D" stroke="#0D0D0D" stroke-width="2"/>
+  <circle cx="82" cy="82" r="11" fill="#FFFFFF"/>
+  <path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+  <text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/logo-wordmark-reverse.svg

@@ -0,0 +1,3 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 280 56" role="img" aria-label="Peptide Repo">
+  <text x="0" y="40" font-family="Poppins, sans-serif" font-weight="700" font-size="36" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/logo-wordmark.svg

@@ -0,0 +1,3 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 280 56" role="img" aria-label="Peptide Repo">
+  <text x="0" y="40" font-family="Poppins, sans-serif" font-weight="700" font-size="36" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
+</svg>

assets/brand/og-default.svg

@@ -0,0 +1,30 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 630" role="img" aria-label="Peptide Repo - What the research really says.">
+  <!-- Background: cream with a subtle teal-corner accent -->
+  <rect x="0" y="0" width="1200" height="630" fill="#FAFAF7"/>
+  <rect x="0" y="610" width="1200" height="20" fill="#1B8A92"/>
+
+  <!-- Logo lockup, top-left, scaled larger -->
+  <g transform="translate(80, 80)">
+    <rect x="0" y="0" width="120" height="120" rx="22" fill="#1B8A92"/>
+    <text x="60" y="86" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="56" fill="#FFFFFF" letter-spacing="1.5">PR</text>
+    <circle cx="111" cy="111" r="20" fill="#7FD600"/>
+    <path d="M 102 111 l 6 6 l 12 -12" stroke="#0D0D0D" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
+    <text x="148" y="80" font-family="Poppins, sans-serif" font-weight="700" font-size="44" fill="#0D0D0D" letter-spacing="-0.8">Peptide Repo</text>
+  </g>
+
+  <!-- Tagline / hero copy -->
+  <g transform="translate(80, 320)">
+    <text x="0" y="0" font-family="Poppins, sans-serif" font-weight="700" font-size="84" fill="#0D0D0D" letter-spacing="-2">What the research</text>
+    <text x="0" y="100" font-family="Poppins, sans-serif" font-weight="700" font-size="84" fill="#1B8A92" letter-spacing="-2">really says.</text>
+  </g>
+
+  <!-- Verdict-state mini-row, bottom-right, signaling the brand's signature taxonomy -->
+  <g transform="translate(720, 540)" font-family="Inter, sans-serif" font-weight="600" font-size="14">
+    <rect x="0" y="0" width="120" height="32" rx="16" fill="#1B8A92"/>
+    <text x="60" y="22" text-anchor="middle" fill="#FFFFFF" letter-spacing="0.4">Established</text>
+    <rect x="130" y="0" width="120" height="32" rx="16" fill="#7FD600"/>
+    <text x="190" y="22" text-anchor="middle" fill="#0D0D0D" letter-spacing="0.4">Promising</text>
+    <rect x="260" y="0" width="160" height="32" rx="16" fill="#FF8A3D"/>
+    <text x="340" y="22" text-anchor="middle" fill="#0D0D0D" letter-spacing="0.4">Investigational</text>
+  </g>
+</svg>

assets/css/brand.css

@@ -0,0 +1,202 @@
+/**
+ * Peptide Repo Brand Identity v1.0.0
+ * Direction C: "The Trusted Guide"
+ *
+ * Contains CSS custom property tokens and brand component styles.
+ * Enqueued before style.css so tokens cascade into existing theme.
+ *
+ * @package peptide-starter
+ */
+
+:root {
+  /* Base palette */
+  --color-teal: #1B8A92;
+  --color-ink: #0D0D0D;
+  --color-lime: #7FD600;
+  --color-orange: #FF8A3D;
+  --color-neutral: #D0D0D0;
+  --color-light: #F5F5F5;
+  --color-white: #FFFFFF;
+
+  /* Teal scale (primary) */
+  --teal-50:  #EBF5F6;
+  --teal-100: #CEE7EA;
+  --teal-200: #A6D2D7;
+  --teal-300: #74B8C0;
+  --teal-400: #429DA6;
+  --teal-500: #1B8A92;
+  --teal-600: #147178;
+  --teal-700: #0F585E;
+  --teal-800: #0A3F44;
+  --teal-900: #072A2E;
+
+  /* Lime scale (accent — badge/button only, never body text) */
+  --lime-50:  #F5FFE0;
+  --lime-100: #E8FFB8;
+  --lime-200: #D4FF85;
+  --lime-300: #BDFF4D;
+  --lime-400: #A5EE20;
+  --lime-500: #7FD600;
+  --lime-600: #66B000;
+  --lime-700: #4D8A00;
+  --lime-800: #365F00;
+  --lime-900: #1F3700;
+
+  /* Orange scale (caution) */
+  --orange-50:  #FFF3EB;
+  --orange-100: #FFDEC4;
+  --orange-200: #FFC299;
+  --orange-300: #FFA66E;
+  --orange-400: #FF9455;
+  --orange-500: #FF8A3D;
+  --orange-600: #E46B1F;
+  --orange-700: #B8520F;
+  --orange-800: #833708;
+  --orange-900: #4F2003;
+
+  /* Gray scale (neutral) */
+  --gray-50:  #FAFAFA;
+  --gray-100: #F5F5F5;
+  --gray-200: #E8E8E8;
+  --gray-300: #D0D0D0;
+  --gray-400: #A8A8A8;
+  --gray-500: #808080;
+  --gray-600: #5C5C5C;
+  --gray-700: #3D3D3D;
+  --gray-800: #1F1F1F;
+  --gray-900: #0D0D0D;
+
+  /* Semantic tokens */
+  --text-primary: var(--gray-900);
+  --text-secondary: var(--gray-700);
+  --text-muted: var(--gray-500);
+  --text-inverse: var(--color-white);
+
+  --bg-page: var(--color-white);
+  --bg-surface: var(--color-white);
+  --bg-inset: var(--gray-100);
+  --bg-brand: var(--teal-500);
+  --bg-brand-deep: var(--teal-700);
+
+  --border-default: var(--gray-200);
+  --border-strong: var(--gray-300);
+  --border-brand: var(--teal-500);
+
+  /* Verdict system tokens (the signature) */
+  --verdict-established-bg: var(--teal-500);
+  --verdict-established-fg: var(--color-white);
+  --verdict-promising-bg: var(--lime-500);
+  --verdict-promising-fg: var(--gray-900);
+  --verdict-investigational-bg: var(--orange-500);
+  --verdict-investigational-fg: var(--gray-900);
+  --verdict-insufficient-bg: var(--gray-300);
+  --verdict-insufficient-fg: var(--gray-700);
+  --verdict-cautionary-bg: #C0392B;
+  --verdict-cautionary-fg: var(--color-white);
+
+  /* Spacing & sizing primitives */
+  --radius-sm: 4px;
+  --radius-md: 8px;
+  --radius-lg: 12px;
+  --radius-pill: 999px;
+
+  --shadow-card: 0 1px 2px rgba(13,13,13,0.04), 0 2px 8px rgba(13,13,13,0.04);
+  --shadow-card-hover: 0 2px 4px rgba(13,13,13,0.06), 0 8px 16px rgba(13,13,13,0.06);
+}
+
+.pr-verdict {
+  display: inline-flex;
+  align-items: center;
+  gap: 8px;
+  padding: 6px 14px 6px 10px;
+  border-radius: var(--radius-pill);
+  font-family: "Poppins", sans-serif;
+  font-weight: 600;
+  font-size: 14px;
+  line-height: 1;
+  letter-spacing: 0.01em;
+  min-height: 32px;
+}
+
+.pr-verdict__glyph {
+  display: inline-flex;
+  align-items: center;
+  justify-content: center;
+  width: 20px;
+  height: 20px;
+  border-radius: var(--radius-pill);
+  background: rgba(255,255,255,0.25);
+  font-size: 13px;
+  flex-shrink: 0;
+}
+
+.pr-verdict--established { background: var(--verdict-established-bg); color: var(--verdict-established-fg); }
+.pr-verdict--promising { background: var(--verdict-promising-bg); color: var(--verdict-promising-fg); }
+.pr-verdict--investigational { background: var(--verdict-investigational-bg); color: var(--verdict-investigational-fg); }
+.pr-verdict--insufficient { background: var(--verdict-insufficient-bg); color: var(--verdict-insufficient-fg); }
+.pr-verdict--cautionary { background: var(--verdict-cautionary-bg); color: var(--verdict-cautionary-fg); }
+
+.pr-verdict--insufficient .pr-verdict__glyph { background: rgba(13,13,13,0.10); color: var(--gray-700); }
+.pr-verdict--promising .pr-verdict__glyph,
+.pr-verdict--investigational .pr-verdict__glyph { background: rgba(13,13,13,0.12); color: var(--gray-900); }
+
+.pr-verdict-card {
+  background: var(--bg-surface);
+  border: 1px solid var(--border-default);
+  border-radius: var(--radius-lg);
+  padding: 32px;
+  box-shadow: var(--shadow-card);
+}
+
+.pr-verdict-card__header { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 24px; }
+.pr-verdict-card__updated { font-size: 13px; color: var(--text-muted); }
+.pr-verdict-card__title { font-family: "Poppins", sans-serif; font-weight: 700; font-size: 36px; line-height: 1.2; margin: 0 0 8px; color: var(--text-primary); }
+.pr-verdict-card__summary { font-family: "Inter", sans-serif; font-size: 18px; line-height: 1.4; color: var(--text-secondary); margin-bottom: 24px; }
+
+.pr-evidence-row {
+  background: var(--bg-inset);
+  border-radius: var(--radius-md);
+  padding: 16px 20px;
+  margin-bottom: 24px;
+}
+
+.pr-evidence-row__item { display: flex; align-items: flex-start; gap: 12px; font-family: "Inter", sans-serif; font-size: 15px; line-height: 1.5; color: var(--text-primary); }
+.pr-evidence-row__item + .pr-evidence-row__item { margin-top: 10px; }
+.pr-evidence-row__glyph { display: inline-flex; align-items: center; justify-content: center; width: 20px; height: 20px; flex-shrink: 0; font-weight: 600; }
+
+.pr-verdict-card__verdict-label { font-family: "Poppins", sans-serif; font-weight: 600; font-size: 14px; color: var(--text-secondary); margin-bottom: 8px; }
+.pr-verdict-card__verdict-text { font-family: "Inter", sans-serif; font-size: 16px; line-height: 1.6; color: var(--text-primary); margin-bottom: 24px; }
+.pr-verdict-card__cta-group { display: flex; gap: 16px; flex-wrap: wrap; }
+.pr-verdict-card__cta-link { color: var(--teal-600); text-decoration: none; font-weight: 600; font-size: 15px; }
+.pr-verdict-card__cta-link:hover { color: var(--teal-700); text-decoration: underline; }
+
+.pr-disclosure {
+  background: var(--bg-inset);
+  border-left: 4px solid var(--teal-500);
+  border-radius: var(--radius-md);
+  padding: 12px 16px;
+  font-family: "Inter", sans-serif;
+  font-size: 14px;
+  color: var(--text-secondary);
+  line-height: 1.5;
+}
+
+.pr-disclosure__label { font-family: "Poppins", sans-serif; font-weight: 600; color: var(--text-secondary); }
+.pr-disclosure--inline { margin: 12px 0; }
+.pr-disclosure--banner { background: var(--teal-50); border: 1px solid var(--teal-200); border-left: 4px solid var(--teal-500); padding: 20px 24px; margin-bottom: 24px; font-size: 14px; }
+.pr-disclosure--footer { font-size: 13px; }
+
+.pr-chip-row { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 24px; }
+.pr-chip { display: inline-flex; align-items: center; gap: 8px; padding: 8px 16px; border: 1.5px solid var(--border-default); border-radius: var(--radius-pill); background: transparent; color: var(--text-primary); text-decoration: none; font-family: "Inter", sans-serif; font-weight: 600; font-size: 14px; cursor: pointer; transition: all 0.2s ease; }
+.pr-chip:hover { border-color: var(--teal-500); color: var(--teal-600); }
+.pr-chip--active { background: var(--teal-500); border-color: var(--teal-500); color: var(--color-white); }
+
+@media (prefers-reduced-motion: reduce) {
+  .pr-chip { transition: none; }
+}
+
+@media (max-width: 768px) {
+  .pr-verdict-card { padding: 20px; }
+  .pr-verdict-card__title { font-size: 28px; }
+  .pr-verdict-card__summary { font-size: 16px; }
+}