feat: brand identity v1.0.0 — Direction C Trusted Guide (theme v2.0.0-alpha.1)
Implements weeks 1–4 of the CMO brand identity sprint. Key changes: - CSS token system (assets/css/brand.css): full palette, verdict tokens, component styles - Poppins/Inter/IBM Plex Mono Google Fonts loading with preload - Full favicon/PWA/OG asset pack (peptide-repo-brand v1.0.0) - 5-state verdict badge + card + evidence row components - verdict_state + signal_row post meta on pr_peptide CPT - Homepage hero: teal bg, new H1/subhead, lime search bar - Archive verdict filter chips (CSS + pre_get_posts query hook) - Affiliate disclosure component (3 contexts) - page-how-we-review.php + page-about.php templates - Footer Our Method links - a11y: skip-to-content, reduced-motion, aria on verdict badges QA: PASS (0 blockers) — qa-reviews/peptide-starter-theme/2026-04-26-a2bff59.md Staging verified: https://staging.peptiderepo.com
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assets/brand/apple-touch-icon.png
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After Width: | Height: | Size: 4.9 KiB |
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assets/brand/favicon-16.png
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After Width: | Height: | Size: 481 B |
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assets/brand/favicon-32.png
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After Width: | Height: | Size: 906 B |
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assets/brand/favicon-48.png
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After Width: | Height: | Size: 1.4 KiB |
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assets/brand/icon-192.png
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After Width: | Height: | Size: 5.2 KiB |
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assets/brand/icon-512.png
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After Width: | Height: | Size: 15 KiB |
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assets/brand/logo-horizontal-on-teal.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
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<rect x="8" y="8" width="80" height="80" rx="16" fill="#FFFFFF"/>
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<text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#1B8A92" letter-spacing="1">PR</text>
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<circle cx="82" cy="82" r="14" fill="#7FD600"/>
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<path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 652 B |
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assets/brand/logo-horizontal-reverse.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
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<rect x="8" y="8" width="80" height="80" rx="16" fill="#1B8A92"/>
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<text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
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<circle cx="82" cy="82" r="14" fill="#7FD600"/>
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<path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 652 B |
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assets/brand/logo-horizontal.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
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<rect x="8" y="8" width="80" height="80" rx="16" fill="#1B8A92"/>
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<text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
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<circle cx="82" cy="82" r="14" fill="#7FD600"/>
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<path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 652 B |
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assets/brand/logo-mark-small.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" role="img" aria-label="Peptide Repo">
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<rect x="0" y="0" width="72" height="72" rx="14" fill="#1B8A92"/>
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<text x="36" y="52" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="0.5">PR</text>
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<circle cx="66" cy="66" r="13" fill="#7FD600"/>
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</svg>
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After Width: | Height: | Size: 378 B |
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assets/brand/logo-mark.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" role="img" aria-label="Peptide Repo">
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<rect x="0" y="0" width="72" height="72" rx="14" fill="#1B8A92"/>
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<text x="36" y="51" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="34" fill="#FFFFFF" letter-spacing="0.5">PR</text>
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<circle cx="66" cy="66" r="13" fill="#7FD600"/>
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<path d="M 60.5 66.5 l 3.5 3.5 l 7.5 -7.5" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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</svg>
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After Width: | Height: | Size: 518 B |
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assets/brand/logo-mono.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 360 96" role="img" aria-label="Peptide Repo">
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<rect x="8" y="8" width="80" height="80" rx="16" fill="#0D0D0D"/>
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<text x="48" y="58" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="38" fill="#FFFFFF" letter-spacing="1">PR</text>
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<circle cx="82" cy="82" r="14" fill="#0D0D0D" stroke="#0D0D0D" stroke-width="2"/>
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<circle cx="82" cy="82" r="11" fill="#FFFFFF"/>
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<path d="M 76 82 l 4 4 l 8 -8" stroke="#0D0D0D" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<text x="108" y="58" font-family="Poppins, sans-serif" font-weight="700" font-size="30" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 736 B |
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assets/brand/logo-wordmark-reverse.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 280 56" role="img" aria-label="Peptide Repo">
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<text x="0" y="40" font-family="Poppins, sans-serif" font-weight="700" font-size="36" fill="#FFFFFF" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 250 B |
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assets/brand/logo-wordmark.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 280 56" role="img" aria-label="Peptide Repo">
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<text x="0" y="40" font-family="Poppins, sans-serif" font-weight="700" font-size="36" fill="#0D0D0D" letter-spacing="-0.5">Peptide Repo</text>
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</svg>
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After Width: | Height: | Size: 250 B |
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assets/brand/og-default.png
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After Width: | Height: | Size: 34 KiB |
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assets/brand/og-default.svg
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 630" role="img" aria-label="Peptide Repo - What the research really says.">
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<!-- Background: cream with a subtle teal-corner accent -->
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<rect x="0" y="0" width="1200" height="630" fill="#FAFAF7"/>
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<rect x="0" y="610" width="1200" height="20" fill="#1B8A92"/>
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<!-- Logo lockup, top-left, scaled larger -->
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<g transform="translate(80, 80)">
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<rect x="0" y="0" width="120" height="120" rx="22" fill="#1B8A92"/>
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<text x="60" y="86" text-anchor="middle" font-family="Poppins, sans-serif" font-weight="700" font-size="56" fill="#FFFFFF" letter-spacing="1.5">PR</text>
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<circle cx="111" cy="111" r="20" fill="#7FD600"/>
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<path d="M 102 111 l 6 6 l 12 -12" stroke="#0D0D0D" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
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<text x="148" y="80" font-family="Poppins, sans-serif" font-weight="700" font-size="44" fill="#0D0D0D" letter-spacing="-0.8">Peptide Repo</text>
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</g>
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<!-- Tagline / hero copy -->
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<g transform="translate(80, 320)">
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<text x="0" y="0" font-family="Poppins, sans-serif" font-weight="700" font-size="84" fill="#0D0D0D" letter-spacing="-2">What the research</text>
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<text x="0" y="100" font-family="Poppins, sans-serif" font-weight="700" font-size="84" fill="#1B8A92" letter-spacing="-2">really says.</text>
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</g>
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<!-- Verdict-state mini-row, bottom-right, signaling the brand's signature taxonomy -->
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<g transform="translate(720, 540)" font-family="Inter, sans-serif" font-weight="600" font-size="14">
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<rect x="0" y="0" width="120" height="32" rx="16" fill="#1B8A92"/>
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<text x="60" y="22" text-anchor="middle" fill="#FFFFFF" letter-spacing="0.4">Established</text>
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<rect x="130" y="0" width="120" height="32" rx="16" fill="#7FD600"/>
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<text x="190" y="22" text-anchor="middle" fill="#0D0D0D" letter-spacing="0.4">Promising</text>
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<rect x="260" y="0" width="160" height="32" rx="16" fill="#FF8A3D"/>
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<text x="340" y="22" text-anchor="middle" fill="#0D0D0D" letter-spacing="0.4">Investigational</text>
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</g>
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</svg>
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After Width: | Height: | Size: 2.0 KiB |