feat: brand identity v1.0.0 — Direction C Trusted Guide (theme v2.0.0-alpha.1)
Implements weeks 1–4 of the CMO brand identity sprint. Key changes: - CSS token system (assets/css/brand.css): full palette, verdict tokens, component styles - Poppins/Inter/IBM Plex Mono Google Fonts loading with preload - Full favicon/PWA/OG asset pack (peptide-repo-brand v1.0.0) - 5-state verdict badge + card + evidence row components - verdict_state + signal_row post meta on pr_peptide CPT - Homepage hero: teal bg, new H1/subhead, lime search bar - Archive verdict filter chips (CSS + pre_get_posts query hook) - Affiliate disclosure component (3 contexts) - page-how-we-review.php + page-about.php templates - Footer Our Method links - a11y: skip-to-content, reduced-motion, aria on verdict badges QA: PASS (0 blockers) — qa-reviews/peptide-starter-theme/2026-04-26-a2bff59.md Staging verified: https://staging.peptiderepo.com
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peptiderepo
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assets/css/brand.css
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assets/css/brand.css
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/**
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* Peptide Repo Brand Identity v1.0.0
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* Direction C: "The Trusted Guide"
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*
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* Contains CSS custom property tokens and brand component styles.
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* Enqueued before style.css so tokens cascade into existing theme.
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*
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* @package peptide-starter
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*/
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:root {
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/* Base palette */
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--color-teal: #1B8A92;
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--color-ink: #0D0D0D;
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--color-lime: #7FD600;
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--color-orange: #FF8A3D;
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--color-neutral: #D0D0D0;
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--color-light: #F5F5F5;
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--color-white: #FFFFFF;
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/* Teal scale (primary) */
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--teal-50: #EBF5F6;
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--teal-100: #CEE7EA;
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--teal-200: #A6D2D7;
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--teal-300: #74B8C0;
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--teal-400: #429DA6;
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--teal-500: #1B8A92;
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--teal-600: #147178;
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--teal-700: #0F585E;
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--teal-800: #0A3F44;
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--teal-900: #072A2E;
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/* Lime scale (accent — badge/button only, never body text) */
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--lime-50: #F5FFE0;
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--lime-100: #E8FFB8;
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--lime-200: #D4FF85;
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--lime-300: #BDFF4D;
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--lime-400: #A5EE20;
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--lime-500: #7FD600;
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--lime-600: #66B000;
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--lime-700: #4D8A00;
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--lime-800: #365F00;
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--lime-900: #1F3700;
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/* Orange scale (caution) */
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--orange-50: #FFF3EB;
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--orange-100: #FFDEC4;
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--orange-200: #FFC299;
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--orange-300: #FFA66E;
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--orange-400: #FF9455;
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--orange-500: #FF8A3D;
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--orange-600: #E46B1F;
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--orange-700: #B8520F;
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--orange-800: #833708;
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--orange-900: #4F2003;
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/* Gray scale (neutral) */
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--gray-50: #FAFAFA;
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--gray-100: #F5F5F5;
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--gray-200: #E8E8E8;
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--gray-300: #D0D0D0;
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--gray-400: #A8A8A8;
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--gray-500: #808080;
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--gray-600: #5C5C5C;
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--gray-700: #3D3D3D;
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--gray-800: #1F1F1F;
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--gray-900: #0D0D0D;
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/* Semantic tokens */
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--text-primary: var(--gray-900);
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--text-secondary: var(--gray-700);
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--text-muted: var(--gray-500);
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--text-inverse: var(--color-white);
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--bg-page: var(--color-white);
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--bg-surface: var(--color-white);
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--bg-inset: var(--gray-100);
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--bg-brand: var(--teal-500);
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--bg-brand-deep: var(--teal-700);
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--border-default: var(--gray-200);
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--border-strong: var(--gray-300);
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--border-brand: var(--teal-500);
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/* Verdict system tokens (the signature) */
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--verdict-established-bg: var(--teal-500);
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--verdict-established-fg: var(--color-white);
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--verdict-promising-bg: var(--lime-500);
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--verdict-promising-fg: var(--gray-900);
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--verdict-investigational-bg: var(--orange-500);
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--verdict-investigational-fg: var(--gray-900);
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--verdict-insufficient-bg: var(--gray-300);
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--verdict-insufficient-fg: var(--gray-700);
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--verdict-cautionary-bg: #C0392B;
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--verdict-cautionary-fg: var(--color-white);
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/* Spacing & sizing primitives */
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--radius-sm: 4px;
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--radius-md: 8px;
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--radius-lg: 12px;
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--radius-pill: 999px;
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--shadow-card: 0 1px 2px rgba(13,13,13,0.04), 0 2px 8px rgba(13,13,13,0.04);
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--shadow-card-hover: 0 2px 4px rgba(13,13,13,0.06), 0 8px 16px rgba(13,13,13,0.06);
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}
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.pr-verdict {
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display: inline-flex;
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align-items: center;
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gap: 8px;
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padding: 6px 14px 6px 10px;
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border-radius: var(--radius-pill);
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font-family: "Poppins", sans-serif;
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font-weight: 600;
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font-size: 14px;
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line-height: 1;
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letter-spacing: 0.01em;
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min-height: 32px;
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}
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.pr-verdict__glyph {
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display: inline-flex;
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align-items: center;
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justify-content: center;
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width: 20px;
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height: 20px;
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border-radius: var(--radius-pill);
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background: rgba(255,255,255,0.25);
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font-size: 13px;
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flex-shrink: 0;
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}
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.pr-verdict--established { background: var(--verdict-established-bg); color: var(--verdict-established-fg); }
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.pr-verdict--promising { background: var(--verdict-promising-bg); color: var(--verdict-promising-fg); }
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.pr-verdict--investigational { background: var(--verdict-investigational-bg); color: var(--verdict-investigational-fg); }
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.pr-verdict--insufficient { background: var(--verdict-insufficient-bg); color: var(--verdict-insufficient-fg); }
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.pr-verdict--cautionary { background: var(--verdict-cautionary-bg); color: var(--verdict-cautionary-fg); }
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.pr-verdict--insufficient .pr-verdict__glyph { background: rgba(13,13,13,0.10); color: var(--gray-700); }
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.pr-verdict--promising .pr-verdict__glyph,
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.pr-verdict--investigational .pr-verdict__glyph { background: rgba(13,13,13,0.12); color: var(--gray-900); }
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.pr-verdict-card {
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background: var(--bg-surface);
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border: 1px solid var(--border-default);
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border-radius: var(--radius-lg);
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padding: 32px;
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box-shadow: var(--shadow-card);
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}
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.pr-verdict-card__header { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 24px; }
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.pr-verdict-card__updated { font-size: 13px; color: var(--text-muted); }
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.pr-verdict-card__title { font-family: "Poppins", sans-serif; font-weight: 700; font-size: 36px; line-height: 1.2; margin: 0 0 8px; color: var(--text-primary); }
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.pr-verdict-card__summary { font-family: "Inter", sans-serif; font-size: 18px; line-height: 1.4; color: var(--text-secondary); margin-bottom: 24px; }
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.pr-evidence-row {
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background: var(--bg-inset);
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border-radius: var(--radius-md);
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padding: 16px 20px;
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margin-bottom: 24px;
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}
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.pr-evidence-row__item { display: flex; align-items: flex-start; gap: 12px; font-family: "Inter", sans-serif; font-size: 15px; line-height: 1.5; color: var(--text-primary); }
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.pr-evidence-row__item + .pr-evidence-row__item { margin-top: 10px; }
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.pr-evidence-row__glyph { display: inline-flex; align-items: center; justify-content: center; width: 20px; height: 20px; flex-shrink: 0; font-weight: 600; }
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.pr-verdict-card__verdict-label { font-family: "Poppins", sans-serif; font-weight: 600; font-size: 14px; color: var(--text-secondary); margin-bottom: 8px; }
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.pr-verdict-card__verdict-text { font-family: "Inter", sans-serif; font-size: 16px; line-height: 1.6; color: var(--text-primary); margin-bottom: 24px; }
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.pr-verdict-card__cta-group { display: flex; gap: 16px; flex-wrap: wrap; }
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.pr-verdict-card__cta-link { color: var(--teal-600); text-decoration: none; font-weight: 600; font-size: 15px; }
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.pr-verdict-card__cta-link:hover { color: var(--teal-700); text-decoration: underline; }
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.pr-disclosure {
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background: var(--bg-inset);
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border-left: 4px solid var(--teal-500);
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border-radius: var(--radius-md);
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padding: 12px 16px;
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font-family: "Inter", sans-serif;
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font-size: 14px;
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color: var(--text-secondary);
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line-height: 1.5;
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}
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.pr-disclosure__label { font-family: "Poppins", sans-serif; font-weight: 600; color: var(--text-secondary); }
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.pr-disclosure--inline { margin: 12px 0; }
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.pr-disclosure--banner { background: var(--teal-50); border: 1px solid var(--teal-200); border-left: 4px solid var(--teal-500); padding: 20px 24px; margin-bottom: 24px; font-size: 14px; }
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.pr-disclosure--footer { font-size: 13px; }
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.pr-chip-row { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 24px; }
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.pr-chip { display: inline-flex; align-items: center; gap: 8px; padding: 8px 16px; border: 1.5px solid var(--border-default); border-radius: var(--radius-pill); background: transparent; color: var(--text-primary); text-decoration: none; font-family: "Inter", sans-serif; font-weight: 600; font-size: 14px; cursor: pointer; transition: all 0.2s ease; }
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.pr-chip:hover { border-color: var(--teal-500); color: var(--teal-600); }
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.pr-chip--active { background: var(--teal-500); border-color: var(--teal-500); color: var(--color-white); }
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@media (prefers-reduced-motion: reduce) {
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.pr-chip { transition: none; }
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}
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@media (max-width: 768px) {
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.pr-verdict-card { padding: 20px; }
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.pr-verdict-card__title { font-size: 28px; }
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.pr-verdict-card__summary { font-size: 16px; }
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}
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